Resources

Articles, methodology deep-dives, and case studies from 25 years in revenue operations.

Articles

Uncategorized

Why Most RevOps Frameworks Miss the Biggest Problem

After 25 years running revenue operations at companies like VMware, HP Enterprise, and dozens of high-growth B2B SaaS companies, I’ve seen the same pattern repeat over and over. Companies optimize...

Methodology Deep Dives

Sales Operations

Pipeline, forecasting, territory efficiency

Marketing Operations

Lead gen, conversion, attribution

Customer Success

Retention, expansion, health

Order-to-Cash

Billing, collections, revenue recognition

Pricing & Finance

Pricing strategy, margins, governance

Professional Services

Implementation, utilization, delivery

Data, Tech & Reporting

Data governance, analytics, systems

Planning & Strategy

Territory design, GTM planning, goals

🧠 Coordination Brain

The 16 handoff metrics that multiply everything

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