First time? Read the preparation guide — what data to have ready, how scoring works, and what each section covers.
RevOps Pulse Check
Quick operational health check across all 8 revenue arms
Answer from what you know day to day — no reports needed. You'll receive an executive snapshot with your operational health score, strongest and weakest areas, and top 3 priorities ranked by revenue impact.
After submission: Ifeanyi Chukwudebe personally reviews your results and follows up via email with additional insights.
About Your Company
Your Contact Info
Sales Operations
Pipeline velocity, conversion, and forecasting
How many days from opportunity creation to close on average?
What percentage of qualified opportunities do you close?
How close is your quarterly forecast to actual results? (100% = perfect)
Marketing Operations
Lead quality, acquisition cost, and pipeline contribution
What percentage of marketing qualified leads become sales qualified?
Total sales + marketing cost to acquire one new customer?
What percentage of pipeline originated from marketing efforts?
Customer Success
Retention, expansion, and customer satisfaction
What percentage of revenue do you retain before upsells? (100% = no churn)
Revenue retention including expansions? (>100% means growth from existing)
Your Net Promoter Score? (-100 to 100)
Order-to-Cash
Quote-to-cash cycle and billing efficiency
Days from quote creation to cash received?
What percentage of invoices are error-free on first send?
Average days to collect payment after invoicing?
Pricing & Finance
Unit economics, margins, and financial forecasting
How accurate is your revenue forecast vs actuals? (100% = perfect)
Customer lifetime value divided by acquisition cost? (3.0+ is healthy)
Revenue minus cost of goods sold, as a percentage?
Professional Services
Project profitability, utilization, and delivery
Skip if N/AAverage profit margin across PS engagements?
Percentage of available hours that are billable?
Percentage of projects delivered on or before deadline?
Data, Tech & Reporting
Data quality, tech stack health, and reporting effectiveness
What percentage of your CRM/system data is accurate and current?
What percentage of licensed tech features are actively used?
What percentage of built reports/dashboards are viewed regularly?
Planning & Strategy
Territory design, quota setting, and go-to-market planning
How evenly distributed is opportunity across territories? (100% = perfect)
What percentage of reps hit at least 80% of quota?
How aligned are sales, marketing, CS, and finance on goals? (1=siloed, 5=aligned)
🧠 Coordination Intelligence
How well do your operational arms work together?
Total days from first marketing touch to closed revenue?
How accurate is the combined sales+marketing+CS revenue forecast?
How mature is your RevOps function? (1=no function, 5=fully integrated)
Minimum 14 of 27 metrics required. Skip what you don't know — the engine adjusts confidence automatically.